{Stephanie} is a strategic experience designer based in Tokyo. View her past {experience}, or {contact} her here.
Building a B2B Ecosystem for Enterprise Growth
Grab Enterprise
Building a B2B Ecosystem for Enterprise Growth
Grab Enterprise
Year
2023
Category
UI/UX
Year
2023
Category
UI/UX
First Foray Into B2B
Originally a ride-hailing company, Grab wanted to venture into providing B2B solutions. To support this expansion, they partnered with R/GA to create a digital platform that would effectively market and convert users to their new B2B offering.
I collaborated with two other designers to design a digital ecosystem that drives lead generation and positions Grab for Business as the market leader in its category.
First Foray Into B2B
Originally a ride-hailing company, Grab wanted to venture into providing B2B solutions. To support this expansion, they partnered with R/GA to create a digital platform that would effectively market and convert users to their new B2B offering.
I collaborated with two other designers to design a digital ecosystem that drives lead generation and positions Grab for Business as the market leader in its category.
First Foray Into B2B
Originally a ride-hailing company, Grab wanted to venture into providing B2B solutions. To support this expansion, they partnered with R/GA to create a digital platform that would effectively market and convert users to their new B2B offering.
I collaborated with two other designers to design a digital ecosystem that drives lead generation and positions Grab for Business as the market leader in its category.
"Create a buyer-centric digital experience that enables outstanding leads and sales."
The Ask
"Create a buyer-centric digital experience that enables outstanding leads and sales."
The Ask
Designing For Diverse Audiences
Grab For Business serves users across various teams and industries, each with unique information needs.
Designing For Diverse Audiences
Grab For Business serves users across various teams and industries, each with unique information needs.
Hence, we designed tailored landing pages for each team and industry— interconnected through a seamless navigation experience.
Hence, we designed tailored landing pages for each team and industry— interconnected through a seamless navigation experience.
For Teams
For Industries
For Teams
For Industries
Designing for Conversion
A key goal of the website was to drive conversions to the B2B platform.
Designing for Conversion
A key goal of the website was to drive conversions to the B2B platform.
I led the strategy and design of key screens to generate leads.
I led the strategy and design of key screens to generate leads.
Resource, event, and sign-up pages serve as key touchpoints for lead generation.
Resource, event, and sign-up pages serve as key touchpoints for lead generation.
Resource Page
Sign-up Page
Resource Page
Sign-up Page
Optimising for Search
Another key goal of the website was to raise awareness of Grab's B2B offerings. To maximize traffic, we optimized the site for search.
Optimising for Search
Another key goal of the website was to raise awareness of Grab's B2B offerings. To maximize traffic, we optimized the site for search.
I conducted an in-depth analysis of search intents for each industry and audience group, and designed targeted webpages to address them.
I conducted an in-depth analysis of search intents for each industry and audience group, and designed targeted webpages to address them.
Building for Scale
As Grab for Business scales, marketing and sales teams needed an easy way to update the site with new content and pages.
To make their process more efficient, we developed reusable modules and templates which would enable teams to build pages quickly.
Building for Scale
As Grab for Business scales, marketing and sales teams needed an easy way to update the site with new content and pages.
To make their process more efficient, we developed reusable modules and templates which would enable teams to build pages quickly.
Building for Scale
As Grab for Business scales, marketing and sales teams needed an easy way to update the site with new content and pages.
To make their process more efficient, we developed reusable modules and templates which would enable teams to build pages quickly.
We developed various modules (e.g. functional and storytelling) to suit different use cases.
We developed various modules (e.g. functional and storytelling) to suit different use cases.
"Grab for Business is a trusted B2B solution with high engagement and conversions across multiple industries."
— Product Owner at Grab for Business
"Grab for Business is a trusted B2B solution with high engagement and conversions across multiple industries."
— Product Owner at Grab for Business
