Define

Design

Develop

Deliver

Visit Google GIGA

Visit Google GIGA

Define

Design

Develop

Deliver

Visit Google GIGA

Increasing engagement on Google GIGA

Increasing engagement on Google GIGA

Increasing engagement on Google GIGA

Client

Client

Google

Google

Year

Year

2023

2023

Role

Wireframing, Prototyping

Google GIGA is a resource hub for educators seeking to expand their knowledge of Google tools for the classroom. Despite dedicating considerable effort to content creation, they noticed that teachers weren't engaging with the platform as anticipated.

The goal of this project was to increase the discoverability and engagement of video content on the site.

"Increase the discoverability and engagement of video content on the site."

Understand the problem

The reason for low discoverabilty

Understand the problem

The reason for low discoverabilty

1

Users were not using the tabs to browse videos from other categories.

1

Users were not using the tabs to browse videos from other categories.

1

Users were not using the tabs to browse videos from other categories.

2

Additionally, there was also low interaction on the "load more” button to see more videos.

2

Additionally, there was also low interaction on the "load more” button to see more videos.

2

Additionally, there was also low interaction on the "load more” button to see more videos.

Ideate Solution

Option 1: Visual tabs

Ideate Solution

Option 1: Visual tabs

Increase usability and affordance of tabs, by using visuals to hint at content within each category.

Increase usability and affordance of tabs, by using visuals to hint at content within each category.

Tap on a category to learn more

Category 1

Category 2

Category 3

Option 2: Display categories upfront

Option 2: Display categories upfront

Increase discoverability of categories by displaying them upfront.

Increase discoverability of categories by displaying them upfront.

Option 3: Redesign site content

Option 3: Redesign site content

Redesign site content to increase relevance to user. For example, we could introduce new categories such as popular, or recommended videos.

Redesign site content to increase relevance to user. For example, we could introduce new categories such as popular, or recommended videos.

Final Solution

Display categories upfront

Final Solution

Display categories upfront

Following discussions with both the internal team and the client, Solution 2 was deemed the most effective strategy for enhancing the discoverability and engagement of the videos within the project's tight timeline.

Following discussions with both the internal team and the client, Solution 2 was deemed the most effective strategy for enhancing the discoverability and engagement of the videos within the project's tight timeline.

Develop and Test

Assess efficacy of design solution

Develop and Test

Assess efficacy of design solution

In order to assess the efficacy of this new design, we initiated an A/B test, during which we measured the number of video views and engagement metrics for both designs over a three-month period. The results indicated a significant increase in video views and engagement during the A/B test, confirming the success of Solution 2.

In order to assess the efficacy of this new design, we initiated an A/B test, during which we measured the number of video views and engagement metrics for both designs over a three-month period. The results indicated a significant increase in video views and engagement during the A/B test, confirming the success of Solution 2.

Result

Significant increase in video views and engagement

Credits

Agency

R/GA

Visual Designer 1

Isa Pinheiro

Visual Designer 2

Christina Chu

Design Director

Sibyl Xian

Analytics

James Binnie